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These images are the final adverts used by Carling Beer to advertise their beverage at music festivals and venues. I was chosen to think and produce images that show Carling Beer being enjoyed at a gig. Gritty, real and rock 'n' roll. The photos were all set up, It would have been easier to photograph at an actual gig, but due to usage and controlling the peoples consent to be in the photos, we had to spend a day setting up the images. A strange and weird experience for all. Having to use Brixton Academy because it is a Carling venue, and only 20 people to 'fill the space' I was pleased with the final results. The image were seen as banners and posters at Reading Festival, V Festival (I think), web/magazine adverts and at the Carling Venues around the UK. I decided to work on film to get the gritty, grainy look.
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